Over 70% of smallgoods sold in Australia are made from imported pork. Therefore, to assist in supporting our pig producers and farming communities look closely at labels when you purchase smallgoods.
To clearly differentiate smallgoods made from Australian Pork, APL has developed a program whereby consumers as well as processors and retailers can easily recognise and make a considered decision to purchase Australian grown and processed pork products.
If you can’t find product with the distinctive pink Australian PorkMark, look for Product of Australia. For Product of Australia labelling to be used, 100 per cent of the pork used to make the ham or bacon, is Australian grown. Similarly, as imported pork must be boneless, buying a bone-in ham will guarantee you’re buying a ham made from Aussie pork
The Made in Australia label is the most common label used by both retailers and processors and is usually found in fine print on the back of packaging.
Made in Australia does not necessarily mean that the pork comes from Australian pigs.
The Made in Australia claim can be made if more than 50 per cent of the cost of production or manufacture was incurred in Australia.
All fresh pork sold in Australia is produced in Australia using locally grown feed. When you purchase any fresh pork product you can be confident that it is locally produced as well as fresh and safe to eat.
The decision to develop this program was underpinned by APL’s valuable consumer research (undertaken by Newspoll) which showed:
33 per cent of Australians think some fresh pork is imported;
40 per cent of Australians think some ham or bacon is imported, but in reality over 70per cent of ham and bacon sold in Australia is made from imported pork;
Country of Origin Labelling (CoOL) rules are opaque to consumers;
87 per cent of Australians prefer to buy Australian;
85 per cent are probably prepared to pay a 20 per cent premium; and
35 per cent are probably prepared to pay a 60 % premium