WA has secured a lucrative marketing agreement that will result in the State and its attractions being promoted to millions of Chinese travellers each year.
The deal with China’s online travel service Alitrip was signed in Hangzhou last week.
Information about WA attractions, destinations and deals will be posted on the alitrip.com website, which is used by the growing number of Chinese tourists to book airlines, hotels and tours.
The deal comes two months before a delegation of WA tourism businesses — including representatives from Sandalford Winery, Geraldton Air Charters, Mandurah Cruises, the Perth Mint, Crown Perth and Novotel Vines — head to China to promote WA as a holiday destination.
Tourism WA acting chief executive Gwyn Dolphin said the Alitrip deal would help attract more Chinese visitors to WA.
“In the 12 months to March, 46,700 Chinese people visited WA and spent $239 million during their stay.
“We want to see that figure reach $500 million by 2020
“Tourism WA is developing partnerships and looking for creative ways to grow awareness of what our magnificent State has to offer and attract visitors to WA.”
The WA deal is part of Alitrip’s expansion, having signed similar partnerships with the British Tourist Authority, the German National Tourist Office and the Netherlands Board of Tourism.
The tourism business mission to China in October will involve meetings with 45 outbound tour agencies in China and Hong Kong.